The Utah Jazz made history by becoming the first professional sports team to pair a digitally designed Non-Fungible Token (NFT) with premiere access to a virtual locker room. And behind this groundbreaking project was Exclusible’s metaverse builder, Polycount.
Contemporary digital artist Krista Kim enlisted the help of the Polycount team to design and build the first sports team metaverse NFT for the NBA team Utah Jazz. The collection, which featured a metaverse tour of a virtual locker room, sold out in just 90 minutes. Fans were able to use the design to meet and greet Jazz icons, giving the team an opportunity to reach and engage with a younger fanbase.
The Polycount team combined Utah Jazz brand elements with the visual aesthetic of Krista Kim to create a unique and immersive experience for fans. By using NFTs, the team was able to provide a one-of-a-kind opportunity for fans to interact with Jazz legends in a digital environment.
This project also highlights the benefits of metaverse technology for sports teams and other organizations, by creating innovative experiences that engage fans in a new way. Exclusible always continues to explore the potential of metaverse technology and bring cutting-edge experiences to life.