In today’s digital world, it’s essential for companies to stay relevant and connect with their audiences in new and exciting ways. That’s why McDonald’s, in partnership with gaming group OfflineTV, decided to take their latest promotion to the next level by creating a unique pop-up gaming experience in the metaverse.
The challenge for Polycount, our metaverse builder responsible for designing and programming the virtual event, was to create a metaverse counterpart of a real-life pop-up store launched by McDonald’s and OfflineTV. To accommodate the thousands of fans from all over the world who were unable to attend the opening of the physical store, they designed a virtual gaming space filled with custom OfflineTV gaming stations. In order to engage the fans more fully, they built a virtual scavenger hunt with winners receiving real-world prizes.
The metaverse pop-up store proved wildly successful with almost 5,000 minutes worth of user engagement inside the activation. Fans were able to participate in the VR scavenger hunt for a chance to win exclusive digital merchandise, interact with the OfflineTV crew through life-like avatars, and leave them notes on a virtual sticky note wall. The event was designed to help connect OfflineTV with fans who couldn’t attend a recent in-person event.
This marks McDonald’s first event in the metaverse.
McDonald’s recognizes the importance of meeting their audiences where they are, and the growing popularity of the metaverse has made it a natural choice for the company to enter the space. By working with OfflineTV, McDonald’s is able to connect with a younger audience and showcase diverse stories and creators who reflect the diverse backgrounds of its customers.
As the metaverse continues to grow in popularity, we can expect to see more companies like McDonald’s entering the space to connect with their audiences in new and exciting ways. The partnership between McDonald’s and OfflineTV is just the beginning of what’s to come in the world of virtual reality and the metaverse!
