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Metaverse Development Experts in Roblox
Why Roblox is the Ultimate Metaverse Platform
With over 58 million daily active users and a thriving community of developers and creators, Roblox has become the ultimate metaverse platform.
Our experienced metaverse developers can help you tap into this incredible opportunity by creating immersive virtual experiences that captivate and inspire. Whether you’re a business looking to expand your online presence or an individual with a big idea, we have the skills and expertise to bring your vision to life. Contact us today to learn more.
Case Study
Experience our iconic House on Water in Roblox, brought to you by Exclusible's metaverse studio Polycount.io. Immerse yourself in the hyper-realistic space. Explore our House on Water on Roblox now!
Discover Roblox Metaverse
What is Roblox?
Roblox is a metaverse gaming platform that has captured the attention of millions of users around the world. With over 38 million monthly Google searches, it’s no surprise that the platform has become a big deal for kids, grown-ups, and brands alike.
The platform allows users to play a wide variety of games, create their own games, and chat with others online. It combines gaming, social media, and social commerce, billing itself as the “ultimate virtual universe.” Users can socialize, build their own spaces, and even earn and spend virtual money.
Games on Roblox are officially called “experiences” and fall into a variety of genres, including roleplay, adventure, fighting, obby (obstacle courses), tycoon, simulator, and more. Many of the most popular games on the app fall into the roleplay category, which are less games and more virtual hangouts. Other categories focus more on agility, strategy, or skill.
While the platform itself is free, users can make purchases within each experience. A portion of the sales goes back to the game’s creator, which means brands and makers of all ages can earn money if the games they build become popular. It really takes user-generated content to a whole new level.
Roblox’s core demographic is under the age of 13, but that doesn’t mean it’s not relevant for all ages. If you’re not familiar with the platform, we recommend giving it a try yourself. To get started, create an account and download the app on your phone or computer. Once you’re in, you’ll have access to millions of user-generated games. We will suggest starting from our last creation, House on Water in Roblox.
Roblox is more than just a gaming platform. It’s a metaverse where users can socialize, build, and earn money. With its unique combination of gaming, social media, and social commerce, Roblox is an innovative and exciting platform that’s worth exploring.
If you want to make your own games, we are here to help! Create with us the best Roblox experience for your brand, start to increase user engagement, retention and drive sales thanks to this new platform.8
Why Brands Are Turning to Roblox?
Roblox is the prime location for brands looking to reach younger audiences. A survey conducted by Roblox and the Parsons School of Design found that three in four participants would be willing to spend real money on fashion in a Roblox title, with one in four already having spent between £20-100 on in-game clothing. This highlights that Roblox isn’t just a platform for advertising but also a new and innovative way of selling products.
Fashion brands, in particular, have shown a keen interest in Roblox, with names like Gucci, and Nike all having a presence on the platform. However, other companies are also utilizing Roblox as a means of either reinventing their intellectual property (IP) or introducing it to a new generation and increasing brand awareness by providing players with an engaging and fun experience. Bakugan, He-Man, Ben 10, and Hello Kitty are just a few examples of brands that have found success on the platform.
The latest data shows that at the end of 2022, Roblox had as many as 58 million daily users, and that number continues to grow. While some branded experiences have achieved considerable success, such as Vans World with 92 million lifetime visits, there’s still a way to go to catch up with the most popular games on the platform. However, given that Roblox generated over 2 billion dollars in revenue in 2022 alone, it’s a pie worth a slice for businesses looking to market to the Gen Z demographic.
Let's Create Your Experience Together
Do you aspire to elevate your brand’s virtual experience to the next level? Our team of expert metaverse developers proficient in Roblox possess the necessary tools, features, and professional services to bring your metaverse vision to life. Get in touch with us today to discover more!